amika Rooted in Growth x 15 Percent Pledge

Now in its third year, amika's Rooted in Growth program with the 15 Percent Pledge awards four professional hair care founders $50,000 each, plus a four-month mentorship program, networking events, an in-person NYC kickoff, industry trade show participation, and full travel and accommodations coverage. It is one of the most comprehensive packages available for professional hair care founders.

• $50,000 to each of four hair care founders
• Four-month mentorship program and NYC kickoff
• Trade show participation with travel and lodging covered

• Must be a U.S.-based hair care product business (products, tools, extensions, color, wigs) with under $2.5M in annual revenue
• Must be at least 51% owned by founders from historically overlooked backgrounds
• Must operate in or aspire to expand into professional distribution channels
• Must be ready to engage in mentorship and brand-building programming