Starting a business is exciting—but let’s be honest, it can also feel like a never-ending to-do list. From legal paperwork to branding, marketing, and customer acquisition, it’s easy to feel like you're juggling a hundred things at once.
That’s why we created this ultimate business launch checklist—to help you move through the process step by step and avoid common pitfalls. Whether you’re opening a brick-and-mortar store, an e-commerce shop, or a service-based business, this guide will help you stay on track, launch with confidence, and set yourself up for long-term success.
Phase 1: Planning & Research
Before jumping in, lay the groundwork to set yourself up for success.
1. Validate Your Business Idea
- Identify what problem you’re solving and who your ideal customers are.
- Conduct market research (competitor analysis, demand, and pricing strategies).
- Define your unique value proposition (UVP)—what makes you different?
2. Write a Business Plan
- Outline your mission, goals, and financial projections.
- Identify startup costs and funding sources.
- Map out your marketing, operations, and revenue strategies.
- Need help? Use our Business Plan Guide.
3. Choose a Business Structure & Register Your Business
- Decide between a Sole Proprietorship, LLC, or Corporation.
- Choose and register your business name.
- Get an EIN (Employer Identification Number) from the IRS.
- Check if you need business licenses or permits.
Use INBiz to register your business.
Phase 2: Setting Up Your Business Legally & Financially
Once your business is officially registered, set up the legal and financial side to protect your assets and prepare for operations.
4. Open a Business Bank Account
- Keep personal and business finances separate.
- Research business-friendly banks with low fees.
- Consider applying for a business credit card.
5. Set Up Your Accounting & Tax System
- Choose an accounting software (QuickBooks, Wave, FreshBooks).
- Track all income, expenses, and tax obligations.
- Register for state & federal taxes if required.
- Hire a bookkeeper or CPA (if needed).
Register at DOR Indiana.
6. Protect Your Business with the Right Insurance
- Consider general liability, business owner’s policy (BOP), or professional liability insurance.
- If you have employees, get workers’ compensation insurance.
- Compare policies with trusted small business insurance providers.
Phase 3: Building Your Brand & Online Presence
7. Create Your Brand Identity
- Design a memorable logo and branding elements.
- Develop a brand voice and message that aligns with your audience.
- Choose business colors and fonts that represent your company.
8. Build Your Website & Online Presence
- Register a domain name (check availability on GoDaddy, Namecheap).
- Choose a website platform (Shopify, WordPress, Wix, Squarespace).
- Create essential pages (Home, About, Services, Contact).
- Set up Google My Business for local SEO.
Want to be listed on Indy Black Businesses? Learn how: How to List Your Business on Indy Black Businesses
9. Set Up Social Media & Marketing Channels
- Create accounts on Instagram, Facebook, LinkedIn, and Twitter.
- Plan a content strategy and start posting valuable content.
- Run targeted ads if budget allows.
Phase 4: Preparing for Launch
10. Test Your Products/Services
- Conduct a soft launch or beta test to get customer feedback.
- Adjust pricing and offerings based on feedback.
11. Set Up Business Operations
- Develop standard operating procedures (SOPs).
- Automate tasks where possible (invoicing, email marketing, social media scheduling).
- Create a customer support plan (FAQ, chatbot, contact forms).
12. Secure Initial Customers & Partnerships
- Offer launch discounts or promotions.
- Connect with local business networks and industry groups.
- Partner with influencers or other businesses to gain visibility.
Phase 5: Post-Launch Growth & Scaling
13. Track Your Business Performance
- Monitor sales, customer feedback, and website analytics.
- Adjust marketing strategies as needed.
- Keep updating your business plan as your company grows.
14. Stay Compliant & Maintain Good Financial Health
- File necessary state and federal taxes.
- Renew any licenses and permits as needed.
- Keep business finances organized for future growth opportunities.
Launching a business takes planning, dedication, and persistence, but following this step-by-step checklist will help set you up for success. Whether you're a local entrepreneur or an online startup, these foundational steps will ensure a strong, sustainable business launch.
Ready to get started? Make sure to list your business on Indy Black Businesses and begin attracting customers today!
Learn how:How to List Your Business on Indy Black Businesses
