November 27, 2021

#ShopSmall: Celebrate Small Business Saturday

Saturday, November 27, 2021 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities.

While Black Friday may be the biggest shopping day of the Thanksgiving weekend, about half of American consumers are expected to turn out for Small Business Saturday.

Shop Small Black Owned Businesses

Founded by American Express in 2010, Small Business Saturday has become an important part of small businesses’ busiest shopping season.

Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $19.8 billion according to the 2020 Small Business Saturday Consumer Insights Survey commissioned by American Express.

The survey also found that 97% of shoppers recognized the positive impact they can make by shopping small and 85% of them reported they also encouraged friends and family to Shop Small® as well.

How You Can Participate

For shoppers

For small business owners

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